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GEO: Website Optimization for AI

Every website I deliver is ready to be understood and cited by ChatGPT, Gemini, Perplexity and Google's AI answers.

GEO is part of building the websites I deliver and is done before the site goes live. I don't offer GEO separately for websites built by other people.

More and more people ask an AI directly — "who's the best dentist near me?", "who builds websites for clothing stores?" — instead of clicking Google links. GEO (Generative Engine Optimization) is preparing a website to show up in those answers.

AIs read a website differently from people: they need clear, organized, verifiable information. That's why GEO isn't a tweak made afterwards: it goes in while the site is built, together with SEO, and the site launches ready.

Who it's for

  • Every client who builds a website with me — GEO is part of the project, not a separate package.
  • Local businesses and service providers who want to be recommended when someone asks an AI.

What's included

  • Copy organized as clear answers to your customers' real questions.
  • Structured data (schema.org) describing the company, its services and frequently asked questions.
  • An llms.txt file and technical tweaks so AI crawlers can read the website.
  • Consistent business information across the whole site (name, contact, services, service area).
  • All done before launch, together with SEO.

GEO complements traditional SEO — it doesn't replace it. The two together give the best results.

How it works

  1. 01

    Briefing

    I get to know your business, your goals and your audience before designing a single screen. No briefing, no website — it's the foundation of everything.

  2. 02

    Design

    I create the visual identity and layout from scratch (or from a catalog template), focused on clarity, hierarchy and conversion.

  3. 03

    Development

    I turn the design into real code: fast, responsive and optimized, tested on different screens before it goes live.

  4. 04

    Launch

    I publish it, check everything in production and show you how to use it. After that, I'm still around for tweaks and support.

The deadline is fixed in the briefing, before work starts. Payment is usually 50% upfront and 50% on delivery, and the domain and the code are yours.

Shall we talk about your project?

Tell me what you need and I'll send you a quote with a fixed deadline.

Further reading